Archive for Economic Sustainability
Song For Haiti: Everybody Hurts
Posted by: | CommentsSKYNEWS has premiered the Haiti benefit song and video above. The performers include Mariah Carey, Jon Bon Jovi, Susan Boyle, Rod Stewart, Kylie Minogue, Robbie Williams, and Leoni Lewis. R.E.M. has relinquished all royalty rights for the song, so they won’t be taking a penny.
Please keep giving, either via the NPR links in the right column, or keep up to date with Mashable’s Haiti Earthquake Relief: 9 Ways to Help Now. Read More→
BarCamp NewsInnovation Philadelphia: Next week at Temple University
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What is BCNI?
BarCamp NewsInnovation Philadelphia is the national conference in a country-wide effort to reinvent the news industry.
Using the BarCamp open grid format (what’s that?), some of the greatest minds around will discuss new ideas on how to reenergize and innovate the news industry. This is NOT a journalists-only event! Invite any friends from various industries who are concerned about the future of news. Even your friend that complains about the biased media. Especially that guy. There will be representatives from news organizations all over the country.
The event is FREE and will be hosted at Annenberg Hall on the campus of Temple University in Philadelphia, Pa. Doors will open at 9 a.m. and the presentations will start at 10 a.m. After an hour break for lunch at 1 p.m., the last presentations will start at 5 p.m.
What to expect:
Doors will open at 9 a.m. and there will be hour to grab some coffee and meet your new best friends. There will be a blank presentation board and a stack of post-it notes. Write down your topic and post it in the time slot of your choice. Be sure to get there early to get the time you want.
At 10 a.m. presentations will begin in one of the four floors of Annenberg Hall. Each classroom has a projector and computer, some have more than a dozen machines. There is even a TV studio if the desire so strikes you. Presentations will continue until 1 p.m. when we will break for lunch. There are dozens of lunch trucks, pizza places and restaurants on campus at your disposal.
Presentations will resume from 2 p.m. until 5 p.m. with the event closing at 6. After-party details to come.
The Newspaper: Like a blog that leaves ink on your hands
Posted by: | Comments| The Colbert Report | Mon – Thurs 11:30pm / 10:30c | |||
| Better Know a Lobby – Newspaper Lobby | ||||
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Colbert: Don’t milk a horse that’s left the barn.
Print Media Gets a Lifeline
Posted by: | CommentsA popular blog hires some old media guys who’ve been laid off. Featuring Winston Noel, Brian Barrett, Gil Ozeri, Nate Shelkey, Saj Pothiawala, Mike Schroeder, Jared Neumark and Jen Statsky. Written by the Landline.
Revenue, revenue, revenue.
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Reasons
Two traditional media outlets have contacted me recently about my social media accomplishments, and what I might be able to share with them. In an effort to serve them best – and demonstrate the power of the SM community – I posted this hypothetical question on my Twitter feed earlier, and copied it to Facebook as well:
Help me get a job! How do I convince a traditional media institution that they need a social media expert? What can I do for them? Ideas? TY
http://twitter.com/JimMacMillan/status/1477010457
Here is a sampling of the Twitter responses:
edwebb: if media orgs are to survive they must focus on community – social media key to nurturing and maintaining.
sgengler: Explain that traditional media in the process of merging with social media, and they need a captain to steer that ship!
Janicerobertson: Maybe point out that Facebook and Twitter have more members than some countries? Also Speed that they have grown?
Mrs_Belmot: Tell them they’re getting ‘slagged’ on the internet and you can stop it. Fear motivates better than cuddles
directmaestro: I just convinced our CEO that social media management is not a part time job
I have deleted the authors from the Facebook responses in case they didn’t expect me to repost them, but you can friend me and see for yourself.
- Create a social media institution!
- You have to be able to demo how platforms such as Facebook bring in SO much traffic…..
- Google analytics does that for you. I applied these platforms at the paper that just laid me off. Traffic grew. FB an TW became top 5 in the referral sites list. You have to aggressive but also audience oriented.
- Three words: revenue, revenue, revenue.
