Revenue, revenue, revenue.

Reasons

Two traditional media outlets have contacted me recently about my social media accomplishments, and what I might be able to share with them. In an effort to serve them best – and demonstrate the power of the SM community – I posted this hypothetical question on my Twitter feed earlier, and copied it to Facebook as well:

Help me get a job! How do I convince a traditional media institution that they need a social media expert? What can I do for them? Ideas? TY

http://twitter.com/JimMacMillan/status/1477010457

Here is a sampling of the Twitter responses:

edwebb: if media orgs are to survive they must focus on community – social media key to nurturing and maintaining.
sgengler: Explain that traditional media in the process of merging with social media, and they need a captain to steer that ship!
Janicerobertson: Maybe point out that Facebook and Twitter have more members than some countries? Also Speed that they have grown?
Mrs_Belmot: Tell them they’re getting ‘slagged’ on the internet and you can stop it. Fear motivates better than cuddles
directmaestro: I just convinced our CEO that social media management is not a part time job

I have deleted the authors from the Facebook responses in case they didn’t expect me to repost them, but you can friend me and see for yourself.

- Create a social media institution!
- You have to be able to demo how platforms such as Facebook bring in SO much traffic…..
- Google analytics does that for you. I applied these platforms at the paper that just laid me off. Traffic grew. FB an TW became top 5 in the referral sites list. You have to aggressive but also audience oriented.
- Three words: revenue, revenue, revenue.