Lance’s Big Adventure
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Lance Armstrong took his troubles to the Twittersphere last weekend, reporting:
“Whoa!! They just came to my room and said our truck was broken into and someone stole my time trial bike! Wtf?!? APB out to the twitterati.“
His next Tweet – “A pic of the stolen tt bike. There is only one like it in the world therefore hard to pawn it off. Reward being offered.” was linked to a twitpic showing the image above, which has now been viewed over 100,000 times.
The Trek Equinox TTX 9.9 is reportedly worth $15,000.
Next, Facebook user Rob Quigley in Sacramento launched a Facebook group called: 1 Million Citizens Looking for Lance Armstrong’s Stolen Bike, and 1,400 members were participating already, but now the bike has now been recovered by the Sacramento Police.
Police said a local resident turned in the bike, and didn’t discuss many further details, but according to Sergeant Norm Leong:
“The internet campaign made life more difficult for the robbers. All the technology involved really kept the story alive and moving. It was clear that most of the people in the community were looking for this bike. It makes it hard to transport the thing, you can’t ride it or sell it… it is that hot an item.”
Naturally, now there is a picture on Flickr showing Lance Armstrong’s recovered bike and the detective who recovered it!
9 Comments
February 19th, 2009 at 3:56 pm
Next, Lance’s Big Adventure – or – How Armstrong Got His Bike Back – http://is.gd/k79P
February 19th, 2009 at 4:21 pm
RT @JimMacMillan: Next, Lance’s Big Adventure – or – How Armstrong Got His Bike Back – http://is.gd/k79P
February 19th, 2009 at 4:33 pm
RT @JimMacMillan: Next, Lance’s Big Adventure – or – How Armstrong Got His Bike Back – http://is.gd/k79P – Very glad for Lance.
February 20th, 2009 at 5:35 pm
@lancearmstrong http://twitpic.com/1l6wv – In case you missed the story on how SM got Lance’s bike back: http://is.gd/k79P
February 20th, 2009 at 5:37 pm
@PolarZen @xehoz In case you missed the story on how SM got Lance Armstrong’s bike back: http://is.gd/k79P
February 20th, 2009 at 5:48 pm
rt @JimMacMillan: @PolarZen @xehoz In case you missed the story on how SM got Lance Armstrong’s bike back: http://is.gd/k79P
February 20th, 2009 at 6:19 pm
RT [@JimMacMillan … In case you missed the story on how SM got Lance Armstrong’s bike back: http://is.gd/k79P
February 20th, 2009 at 6:24 pm
Now, Lance Armstrong’s twitpic has 13K views in an hour: http://is.gd/kghj Here’s the background story: http://is.gd/k79P
February 22nd, 2009 at 11:07 am
[...] how social media helped lance armstrong get his bike back 23 02 2009 Lance Armstrong recently had a very valuable bike stolen. Journalist Jim MacMillan tracks how Armstrong’s tweets on Twitter helped in its recovery. [...]